No two ceiling signs are created equal. The size, color, typeface along with other design elements of a sign matter a great deal. Even the subtlest of details have the potential to make a monumental impact on customers’ perception of the business, its offerings and influences their buying decisions.
Results from several studies shows retail signage is very effective at influencing and driving sales. Shoppers remember effective sign advertisements as part of the total in-store shopping experience. This is proof that the visual impact of a sign can inspire prospects to interrupt their normal course of activities to peruse a business’s offerings. Here’s a look at five of the most important aspects of ceiling signs that are critical in the quest to effectively communicate your value proposition and attract as many customers as possible.
1. Improve Readability Through Contrast
The best ceiling signs invite reading or at least a brief scan. Shoppers don’t read the sign, they read the words. Easy reading is made possible through many different strategies. Chief amongst them is contrast. Make use of a solid background color and generate. Continue Reading “Characteristics of Ceiling Signs that Grab Attention”