The Art Behind a Successful Visual Display

The Art Behind a Successful Visual Display | Ceiling Hanging Products

Creating and properly presenting a visual display is easier said than done. There is certainly an art to hanging signs in terms of creating a visually striking aesthetic and showcasing it to generate the optimal reaction. Here’s a look at the art and science of hanging signs.

A Tool for Clear Communication

The purpose of a visual display is to effectively communicate to the prospective buyer. A hanging sign must convey a message regarding value or merit. A sign that communicates such a message in a clear manner captures the attention of shoppers. More importantly, it will express the benefits of a particular product, service or event. Engaged prospects are inclined to spend additional time in the store dramatically boosting conversion of a prospective customer into an actual customer.

The complexity of the sign is especially important. If it takes a prospect 10-20 seconds to process the sign’s message, he might tune it out. This is especially true for signs positioned by entrances or other areas where people typically spend a couple seconds at most. So, don’t hang complex signs that take more than 10 seconds to process in areas of the store where customers don’t spend significant amounts of time. Place signs with simple designs and messages in these spaces. Continue Reading “The Art Behind a Successful Visual Display”

Characteristics of Ceiling Signs that Grab Attention

5 Types of Ceiling Signs That Resonate with Your Customers

No two ceiling signs are created equal. The size, color, typeface along with other design elements of a sign matter a great deal. Even the subtlest of details have the potential to make a monumental impact on customers’ perception of the business, its offerings and influences their buying decisions.

Results from several studies shows retail signage is very effective at influencing and driving sales. Shoppers remember effective sign advertisements as part of the total in-store shopping experience. This is proof that the visual impact of a sign can inspire prospects to interrupt their normal course of activities to peruse a business’s offerings. Here’s a look at five of the most important aspects of ceiling signs that are critical in the quest to effectively communicate your value proposition and attract as many customers as possible.

1. Improve Readability Through Contrast

The best ceiling signs invite reading or at least a brief scan. Shoppers don’t read the sign, they read the words. Easy reading is made possible through many different strategies. Chief amongst them is contrast. Make use of a solid background color and generate. Continue Reading “Characteristics of Ceiling Signs that Grab Attention”